Great work gets done
with handshakes.

We built Handshakes for one simple reason: tradespeople who do great work should have a simple way to prove it.

Today, most trades are pushed into systems that don't reflect how work is actually won. Google Business profiles. Expensive websites. SEO agencies. Scattered customer reviews on platforms they don't control. These tools are built for search engines, not for how trust actually forms in the trade world.

But trades don't grow through SEO. They grow through reputation. Through word of mouth. Through WhatsApp messages and Facebook groups. Through "my builder knows a good tiler." Through people recommending people they trust.

That's the gap Handshakes fills.

One page. One link. Your entire reputation.

Handshakes gives every tradesperson a profile they own and control. Their projects, their customers, their endorsements, their reputation, all in one place. Instead of sending photos, Facebook pages or long explanations, they send a single link that shows their work instantly.

It captures the real signals that matter in trades. Completed jobs. Visual proof. Customer reviews tied to real work. Peer endorsements from other trades they've worked alongside. Recommendations that reflect real-world relationships, not anonymous star ratings.

It's the friend of a friend sending a link to show why someone is right for the job.
It's the builder recommending their tiler to a client.
It's someone in a Facebook group asking for a reliable painter and getting sent a profile that instantly builds confidence.
It's a subcontractor proving their quality to win better work.

Handshakes turns reputation into something portable and shareable.

What we're against

We don't think tradespeople should need to spend thousands on a website they can't update themselves. We don't think they should pay SEO agencies monthly just to appear in search results. We don't think their reputation should live on platforms that charge them to be seen, bury them behind competitors, or make them fight for visibility with ad spend.

We don't believe in pay-to-rank directories, anonymous reviews with no context, or lead-generation platforms that sell the same job to five tradespeople at once.

We believe the work should speak for itself, and the person behind it should be the one telling that story.

What this means for tradespeople

Control. No expensive website builds. No paying someone to update content. No waiting for Google to verify reviews. No relying on platforms they don't own. Their reputation lives in one place, built around their work.

What this means for clients

Certainty. Instead of guessing based on a name or a few reviews, they see real projects, real endorsements and real proof before they pick up the phone.

Handshakes sits at the intersection of portfolio, CV and reputation layer for trades. It doesn't replace word of mouth. It amplifies it. It takes the way trades already win work and gives them a tool to scale it.

Because in trades, trust comes first. And trust is built through work.

Handshakes puts that work front and centre.

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